Aromas is known for its coffee boutiques spread all over Brisbane and Gold Coast. With the beginning of their operations in India in partnership with Ideal Hospitality Private Limited, Jayant Mhaiskar, CMD, Aromas talks about the company’s plans
Neha Malhotra (NM): What kind of an agreement has Aromas signed for its India operations?
Jayant Mhaiskar (JM): Aromas has entered into India through MOU with IHPL (Indian Hospitality Private Limited). Aromas will be holding five percent share in of IHPL. Ownership of brands will remain with IHPL. Fixed royalty fee per outlet opening will be paid and IHPL will share 1.5 per cent of gross revenue with Aromas.
NM: Aromas has recently opened its maiden cafe in Pune. Can you brief us about the launch?
JM: We are very happy to launch our maiden cafe in Pune. This launch comes right after the opening of our swank kiosk at R City, Ghatkopar. Pune residents are known for their passion for food and we look forward to fulfil their desire for newer experiences. Aromas in Mumbai has received tremendous response and has its own fan following. We expect to garner a similar response from the Pune residents as well.
Pune residents will also soon witness the opening of our plush lounge & café, in Pune at ABC farms, which shall be our flagship outlet.
NM: What are the offerings that customers can look forward at Aromas?
JM: Aromas, offers completely new and exciting experience and is poised to be one of the city’s landmark destinations. A perfect location to catch up with friends or to close business deals over steaming cup of rich and aromatic gourmet coffee and tea. One can choose from an abundant choice of gourmet coffees and exotic teas, tongue tantalising appetisers, quick time bites and soups, salads, pizzas, pastas, cakes, muffins and cookies. Its rich and sophisticated experience extends in its offer of variety of coffee and exotic teas from around the world that delivers a lingering aroma that one carries along after every visit.
NM: Who are the target customers for your cafes?
JM: Aromas is aiming at offering sophisticated coffee and tea experience to all the coffee and tea lovers. And for people who wants to share memorable moments with their loved ones.
NM: What are the company's future plans for expansion?
JM: We are planning to open 99 outlets in next three years at pan India level (60 lounge & 40 cafes). As we work on a lease model, the requirement in terms of investment for opening Aromas’ is Rs 70-75 lakh for a lounge and Rs 45-55 lakh for café.