How Bummer is Integrating Tech at Each Step to Achieve Rs 3 crore Monthly Revenue Targets
Two years since the inception of Bummer, the brand has witnessed that innerwear is no longer a forethought category. It is evident that comfort has…
How Modenik Lifestyle is Working Towards Increasing Market Penetration In The Category
The Indian innerwear market, which was valued at ~Rs 320 billion in 2018 is expected to grow at a CAGR of ~11 percent over the next decade to reach ~…
  • By - Navneel
  • / 7 MIN READ
Is Going Omnichannel on the Cards for Jockey?
Jockey entered the Indian market in 1994 under an exclusive partnership with Page Industries Ltd. and has consistently been gaining market share in…
How Rupa is Strengthening its Digital Strategy across All Channels
Being in existence for over five decades, Rupa has established itself as a name synonymous with quality innerwear and comfort. Rupa is one of India’s…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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We are planning to launch men's and home textile specific fabric brand: Rajeev Gopal
Liva, the viscose based fabric brand from Grasim Industries is significantly gaining its momentum in the country. The brand has tied-up with around…
We have sold more than 30,000 innerwear pieces in less than 7 months: Yogesh Kabra
Brand XYXX is the latest entry in men’s inner wear segment. XYXX operates in premium category accessible price points. Aimed at an 18-40 year old…
"We aim to be a 1000cr brand in the next 10 years": Kavindra Mishra
How do you see denim market in evolving in the country? Also the brand Pepe Jeans is scaling growth? When we entered there were hardly few brands as…