In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.
The deal will be an asset sale with Oyo giving 7 percent of combined stakes to Zo Room's seven founders and investors including Tiger Global. Oyo will not be taking any liabilities of Zo's previous debts.
Microsoft Ventures has recently indicated its plan of incubating around 500 startups in the coming five years. The company plans to create a practical and profitable business out of these startups especially in India.