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Poojai, a brand of Rudra Retail Private Limited, focuses on the spiritual essentials market in India, which is estimated to be around $ 44 billion and has bigger plans for global expansion.
The funding round was led by Artha Venture Fund along with key investors including The DotIn Network, Shiprocket - Huddle Accelerator, Flawless Company Family office and other marquee angels.
The funding round was led by Motilal Oswal Alternate Investment Advisors with participation from Convivialit Ventures, and existing investors, DSG Consumer Partners, Venture Catalysts, ZNL Growth and HNI investors
This funding will be used to drastically scale all the brands and start/acquire new brands in strategically identified white spaces, while aiming to hit more than Rs 1,000 crore revenue run rate in the next 3-4 years.