D2C channel has grown around 20 percent in the past two years, led by the pandemic-infused demand, and it is expected to grow 15-20 percent in the next five years.
D2C business model witnessed an impressive growth trajectory in the past year with D2C brands registering a whopping 88% rise in demand in 2020 when compared to the previous year.
The global consumer electronics industry is projected to show considerable growth over the forecast period 2019-2025, courtesy a surging demand for products such as televisions, smartphones, and wearable devices.
Hygienic menstruation products such as sanitary napkins, menstrual cups, tampons, panty liners, and intimate cleansers are common among women, sanitary napkins are used the most with approximately 17.63% of the menstruating women using them.
As e-commerce in India matures and as we've seen across other countries such as China, new models of commerce come up that allow businesses to reach and service the consumer in new innovative ways.
Fuelled by over 47 million internet users in India, e-commerce is at an all-time high, with more brands seizing the opportunity to reach users through D2C.
There have been quite a few such companies/ brands that rebranded itself to become D2C since the business model has been attracting both consumers and investors alike.
According to Euromonitor, the global healthy snacks market is forecast to reach US $ 98 billion by 2025, growing at a CAGR of 5.8% between 2020 and 2025.
The broader meat market has been largely unorganised with brands like Licious, Meatigo, FreshToFarm, etc., quickly gaining prominence courtesy their vertically integrated supply chains with high bars on quality.
Revenue from the alcoholic drinks market amounted to US $ 1,371,385 million in 2020 which is anticipated to reach US $ 39.7 billion by the end of 2030.
The online e-grocery market stood at US $ 3.3 billion in CY20, of which online milk delivery start-ups account for 7-8%, and expected to grow at a CAGR of 50% over the next five years.
E-commerce, omnichannel retail, social commerce, etc. have all been there but the pandemic has made them part of the regular shopping routine of consumers and young buyers are the most enthusiastic about these new ways of shopping right now.
The consumer inclination towards D2C brands has proved true for the furniture category as well with even investors backing brands catering to this space.
Millennials in India are at the forefront of the newly established coffee culture and are very enthusiastic to try alternative coffee brewing methods at home.
With a value of over Rs 10,000 crore, the Indian mattress industry is growing rapidly thanks to the pandemic and an increasing awareness of sleep health benefits among consumers.
The market for Ayurvedic and herbal wellness products in India is expected to grow from around US $ 4 billion in 2018 to over US $ 9.5 billion by 2024.