Satisfy customers and get them in return

Customer service makes your clients satisfied and keeps your business booming. When your business is in the start-up phase with only a few employees and customers, it is easy to fulfill and satisfy aspirations of customers and remain at the top.  As you increase employee-strength and get more customers, links get added to your customer service chain. This creates potentials for growth and, at the same time, a possibility for poor service too. That is why developing a customer service policy and observing it strictly is of utmost importance.

Adhering to the following principles helps in ensuring excellent customer services

• Put your customer service policy down on paper. And, make sure you have your customer in mind.
• Establish support systems that give employees clear instructions for gaining and maintaining service superiority.
• Develop rewarding system for superb customer service.
• Assure that your passion for customer service runs rampant throughout your company.
• Be committed to providing more excellent customer service than does anyone else in the industry.
• Share information with people at the front-ends.
• Act on what customers value most - attention, reliability, promptness and competence.

Make your customers remember you always

One important tool for generating ‘repeat business’ is to follow up customers. Effective customer service begins immediately after the sale - when you call the customer to say ‘thank you’ and find out if he or she is pleased with your product or service. After this, there are several effective ways of following up that ensure that your business is always in the customer's mind.

• Make customers know what you are doing and also what you can do for them.
• To old customers, write personal and handwritten notes frequently.
• Remember special occasions such as birthdays.
• Pass on information of interest without delay.
• Look upon following up calls as business development calls.

With all your existing customers can do for you, there is simply no reason for not staying in close touch with them. Make your mind work, and you will conceive plenty of ideas that can help you develop a lasting relationship.