Trendy Doggie World

Doggie-lovers can now make their canines look more stylish by dolling them up with various dresses and accessories. Heads Up For Tails is a unique store, which retails an assortment of fashionable and chic merchandise to give a good image makeover to dogs.

Assorted products and reasonable price

Heads Up For Tails is the brainchild of Ms Rashi Narang, Owner & Founder, who had transmuted her pet loving nature into a unique business, which entices the dog lovers to make their pet fashionable than ever before. Heads Up For Tails retails funky products custom-made for dogs. Visiting the store once would make one wanting to pamper the pet in a very modish way that’s at par with the fashion style of human beings.

Starting from the proportionally created dresses for all sizes of pet dogs, the store offers shoes, numerous stylish hats and bandanas for dogs to adorn themselves. One can have a jacket-clad dog to resemble family members. Dogs too can be beautified with jewellery, and wear shirts, quarter trousers, neckties, collars, and tie their head-furs with multi-designed clips. To make the eating style of dogs more fashionable, the brand also retails small dinner sets, each consisting of two stainless steel bowls - one for food and another for water. Dogs can have their separate bed to sleep at night and exclusive furniture.  For the sporty doggie, Heads Up For Tails has some different shapes of American footballs. Highlighting the special product created by the brand, Ms Narang exclaims, “We also prepare fresh homemade birthday cakes for dogs. The ingredients present in the bone-shaped cakes are dog-friendly!”

Heads Up For Tails caters to all the classes of customers as the price of products offered ranges from Rs 50 to Rs 2,500. The best-sellers are the dog dungarees priced at Rs 795, Manhattan fleece jacket at Rs 795, dog pendants at Rs 50-350 and the personalised dog collars offered for Rs 200-600.

Candid facts

According to Ms Narang, presently, Heads Up For Tails has one store at Select CityWalk Mall in Delhi. It also supplies the products to some exclusive pet stores across India. The store which covers an area of 100 sq ft required an initial investment of around Rs 10 lakh. The brand also promotes its products by participating in the events. While commenting on the concept of pampering the pet, fashionably, in India, Ms Narang said that the idea is quite novel to the Indians and it will take some time before it becomes a craze among the pet lovers.