Learning, fun and frolic

With Iken Store from the house of Mexus Education, learning has got a whole new dimension. It offers a series of especially designed learning tools to make the child grasp and understand things faster through the visual medium of cartoons, live action films, animations and different kinds of educational games. Iken Store has perfectly defined this unique concept of “Edutainment” which allures children to take learning as a favourite pastime rather than fleeing away from it. 

Services offered

Iken Store offers its customers products segregated into five categories. They have “Iken Joy”, which has a range of educational DIY (Do It Yourself) toys, designed to help children for 8 years and above, to learn the fundamentals of science, and so they do have “Iken Books”, which comprises comic textbooks cum workbook cum board games enabling them to learn through fun reading. “Iken Library” which is mapped to NCERT guidelines and is available for science and mathematics for Std 6 to 9 is India’s first and largest digitalized collection of subject and standard specific learning resources. “Iken Pro” is an exclusive collection of short informative films ranging across a multitude of subjects and themes, which is meant for benefiting secondary students, college students, graduates, amateurs and professionals. And then there is “Iken Zing” series designed for children over 3 years which is a beautiful collection of books, puzzles, posters and other learning means which takes the children on an amazing adventure of reading, listening and interactivity.

Product development

The utmost care has been taken while designing the contents for the end consumers. That is the reason why Iken employs teachers, professors, child psychologists, animators and graphic designers for developing the products. Every product has evolved from scratch and goes through rigorous process of development and is being tried and tested to measure its effectiveness. These products are reviewed by the mentors of the industry before they hit shelves.

“The response has been very good in comparison to our initial expectation. However, it requires time and patience to spread awareness of the innovative educational products we sell. Once a visitor understands the concept and potential, he or she is willing to buy and return for more in future, and specially recommend these to others. Media has played a vital role to bring awareness of alternative route to education”, quips Mr Saurabh Saxena, Director, Mexus Education.

Quick Facts: Iken Store is looking towards the franchising route and plans to open 200 shops-in-shops in the next two years. Iken is already present across the country through leading retailers like Landmark, Crossword, More, Hamleys, Lifestyle, etc. The initial investment to set up an Iken Store is around Rs 8-10 lakh with a retail space requirement of 250 sq ft or more on a high street or in a mall. Plan is afoot for a lighter kiosk version of the store, which will require an investment of around Rs 3 lakh.