Adhering to the rich legacy

Initiatives

Adding innovative designs to the collection, expansion, introducing more efficient office automation for faster business process, briefing up professional management for business growth, and providing better work environment to the staff have been initiated for the betterment of the organisation.

 

Marketing initiatives 

The marketing initiatives taken to reinforce the brand identity in the market and amongst the customers include association or participation with prestigious events, introduction of new collections on a regular basis, occasional and tactical campaigns, customer education programmes to educate the customers about purity and quality, participate in trade events, etc.

 

Brand proposition 

TBZ - The Original always stands up for the purity and quality of the products.  

 

The Challenges overcome

The biggest task was to sustain the trust of the customers on the brand, which was earned by the brand’s rich legacy, and sustain the growth that is always envisaged.

 

Expansion plan

The vision for the business is achieving NO.1 position in the retail jewellery segment, and in order to achieve this vision, the company is doing its best on all the fronts including the business growth. 

 

His understanding of the retail business and his learning in the process

“Retail business is not a new concept in the Indian economy.  However, organised retail format is something new which focuses on the optimisation of resources.  With the rising income level, growing economy and ever expanding customer base in the jewellery industry, I see good prospects for the retail jewellery business.”

 

 

 

 

 

 

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