Consolidating luxury statement

Initiatives

Apart from innovative marketing strategy, the company has undertaken the expansion of retail outlets nationally which provides the group strong and controlled distribution channel for its brands 

 The Rose Group has been successful in structuring a manufacturing unit under the aegis of ‘Rose Helps’. ‘Rose Helps’ is a special manufacturing set-up, which specialises in silver artefacts by employing old, or physically challenged citizens of India.

Marketing initiatives 

The marketing initiatives and strategy for every brand is different, and is designed to meet the overall business objective of the brand. This is achieved through the right mix and deployment of the various marketing tools, viz -advertising, public relations, visual merchandising and brand imaging.

Brand proposition 

 The group has distribution strength of over 400 points of sale across the top 45 cities of India. As a group, it holds a strong business partnership across the leading departmental chains stores, contributing to close to 40 per cent of the category in the watches segment.

 In sub-fashion segment, the group has launched E2GO for men and Tanya Rossi for women, and has been successful in launching Antonio Bernini, a brand which is positioned in the high fashion segment catering to the urban global male.

The challenges overcome

Despite the market slowdown, heavy import tax policy and dominance of grey market, The Rose Group stays abreast of the trends, competition, market speculation through understanding of marketing dynamics, in-depth knowledge of the Indian market and brand management.

Expansion plan

The group as a part of its business strategy in retail, plans to have a total of 25 Watches and More... stores in the major metros of Mumbai, Delhi & Bangalore in the next 12 months, and in 3-year plan to have a total presence of over 100 Watches and More... stores across India. 

On the luxury part, the group’s focus would be the international markets of South East Asia and Middle East, besides the Indian market.

His understanding of the retail business and his learning in this process

“Well, retail is all about detail and an ever evolving process. Over the years, we have been successful in creating retails concepts right across the market segments of fashion to luxury.”