Fashion for the little ones

Lilliput has ventured into a new business arm - Lilliput World, showcasing the complete range of toys, soft toys, strollers, walkers, car seats, baby care products, feeding bottles and other feeding gear, nursery furniture, bedroom furniture, baby linen and furnishings, premium party wear, ethnic wear, casual wear, footwear and accessories. The company’s growth and success stories have also helped it achieve PE funding from two of the top global PE Funds - Bain Capital and TPG Growth.
Marketing initiatives 
As a part of brand promotion, Lilliput indulges in several ATL & BTL activities, direct marketing, print ads, TV campaigns, fashions shows, fancy dress competitions, etc. Its association with movies too forms an integral part of its brand promotion activities.

Brand proposition 
To provide top-notch quality and internationally styled clothing for children at affordable prices.

The challenges overcome
The family support, prior experience in garments job, realistic judgments based on consumer demand and available resources that have helped Lilliput to overcome barriers it has come across.

Expansion plan

Lilliput is aiming to double its retail space from 235000 sq ft to 650000 sq ft by the end of this year. The company would be opening 50 stores of Lilliput and 50 stores of Lilliput World in tier I, II and III cities by March 2011.
His understanding of the retail business and his learning in this process
“Although, In India, the branded apparel sector is still emerging, but with more and more companies diverting their revenues to the branded kids’ wear sector, the day is not far when branded category will supercede the unorganised sector. Considering the immense business opportunities and potential which the kid’s wear segment offers, various established apparel brands are directing their revenues to this segment. Some international kid’s wear companies too have ventured into the Indian market seeing the prospects it is offering. The increase in foreign investments in the segment helps for the category as a whole which will culminate into higher revenues and more business opportunities.”

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