Case study : GINESYS - Retail remedy

Founded in 1999, Ginni Systems Limited (GSL) is an enterprise software company focused on developing and delivering cutting-edge solutions for the retail and allied manufacturing business segments in India. The company through its offices in Delhi, Mumbai, Kolkata and Chennai serves over 250 customers adding to over 2000 retail outlets. The company plans to open offices in Hyderabad, Bangaluru and Ahmedabad in 2010. For the last two years the company is clocking more than 100 per cent growth rate and expect to maintain the same in the near future.

 GSL has three primary focus areas of industry and business verticals, which includes retail, distribution and manufacturing. The company’s offering includes ‘GINESYS’ which is a complete integrated Retail Enterprise Software, based on ORACLE technology, covering POS, procurement, promotion management,  inventory, distribution, merchandise /replenishment planning, accounts, production control, CRM, payroll, auto email, auto SMS and business intelligence tool. GINESYS portfolio of products provides the end user with the multiple business benefits, like user friendly environment, seamless integration, flexibility, scalability, robustness and reliability. Among the list of clients some prominent names are  Mufti, Turtle, Richlook, Johnsons & Johnsons, D’damas, Maya Lifestyle, Thomas Scott, Ritu Wears, Chunmun, Raymonds Store, Bentle, Manyavar, Hasejaa, Hoffman, Camaro, Ogaan, Rathod’s, SRS Value Bazaar, Smart Shop 108 and US Dollar Store, etc.

Case Study

Mufti is a manufacturer and retailer of men’s fashion wear in jeans, T -shirts, shirts, etc. They currently have nearly 100 Stores across India and have planned for 200 stores by the end of 2010.  They also sell their products through various shop-in-shops and through MBOs.

Challenge

Mufti was earlier using a software, which was addressing only basic billing and inventory in the organisation. However, with a plan to grow multifold, Mufti realised the requirement to implement a centralised system that could seamlessly integrate the operations of the company  across all its function from procurement, distribution and POS. Seamless data synchronisation of over 100 stores, centralised dynamic MIS, centralised promotion management, centralised control of inventory and finance at franchisee stores level, warehouse management, replenishment of goods to stores, purchase order management, wholesales and consignment sales were the major challenges.

Solution provided

GSL implemented GINESYS Business along with Enterprise Reporting System at their head office and warehouse and GINESYS POS software at all the stores. The project was implemented in record 60 days without any problems. 

 Benefits

The solution has been a huge success at Mufti. They are having more than 50 per cent growth in sales in retail stores in the current year.  They have now full control of inventory at all their stores and warehouse. The data of all the stores consolidate in central server everyday in 30 minutes, and all the business decisions take place with the help of GINESYS. Mufti now runs its entire operations on GINESYS software.

“We implemented Ginesys one and a half years back. I can safely say that our business has grown by leaps and bounds. Ginesys helped us with getting access to real-time information, integrating and automating processes, reducing costs, transforming our operations.  Their customer focused development approach along with prompt support has helped us immensely.”

H.S. Sidhu, President, Credo Brands Pvt Ltd.

  “In India, majority of retailers who claimed to operate under modern retail are still semi- organised.  The use of IT by these retailers are very limited. They should invest not only on front-end POS (Point of Sales Systems) but also on back-end systems of procurement, finance & supply chain management.  Retailers should go for integrated retail ERPs which integrate front-end system with back-end system.  Ginesys provides integrated software for retailers, right from manufacturing to retailing.  It has different modules to suit every type of retailer - Ginesys POS for small retailers, Ginesys Retail for large retailers and Ginesys Business for manufacturing to retailing. “

Prashant Lohia, CEO, Ginni Systems Ltd.