Case study : Ramms - Retail solutions through designing

Ramms started its function in the year 1991and today it is an end-to-end retail solution provider to some of the top notch retailers in the country. Ramms is one of the best retail store designing companies in India. It is the first and only company from India to make it to the international consortium of retail consultants, the Ebeltoft Group. Ramms today has four branch offices and two service offices led by well-experienced management teams to carry out retail programmes nationally.

Some of its significant clients are Next, Samsung, Sony Ericsson, Symantec, VIP, Hindustan Lever and Hewlett Packard.

Case Study

Graavaa, a retail foray of Pearl Mineral, provides a new experience in shopping for natural stones, assures the customer on quality, offers the service of an in-house interior designer and also aids in installation and maintenance. The showroom offers visualisation on the various applications of natural stone for the discerning shopper in a comfortable and technology driven environment.

Challenge

With the changing retail landscape of India and growth of informed shoppers, there was a need to create a natural stone store offering a relaxed environment to choose from an exclusive collection of natural stones from around the world.

Solutions provided

The store, spread over 4800 sq ft, showcases various stones in a living room application, kitchen and a bathroom ambience created by Ramms. Through a flight of a glass floating staircase, which visually lightens the transition, the shopper can get to view the vast range of stones displayed in various sizes and colour ranges. Ramms has designed an interactive zone in the store with table-top screen.

A technology driven interactive zone has been created where a lounge done in red aids the shopper with product specific information. This zone also has an interactive table-top screen where one can view the entire range available and how a particular pattern would look in a room or other areas of application. Stones have been displayed on walls as well as floor units. The sliding unit allows the shopper to browse through larger slabs used for walls, while the revolving fanned unit lets the customer to pull out slabs as well as compare one with the other. A testing table in this area allows shoppers to view the stones in various lights.

Benefits

Graavaa has created a leadership position in the market in giving the shoppers a new way of shopping for natural stones. The store is a one of its kind in the country and has already created a buzz in the marketplace. Having received a positive response from the shoppers, Graavaa is targeting at opening 50 stores across the country over the next five years.

 

“Being Pearl Mineral’s first retail foray, our challenge was to create a retail brand identity to carry the essence of an undisputed leader in natural stone experience and then translate the same into an aspirational store design to offer visualisation on the various applications and range of natural stone from across the world for the discerning shopper in a comfortable and technology driven environment. Ramms approach to a design concept is not in isolation of retail branding. Design concepts evolve from the retail brand positioning.”

Bijitesh Mallik, Senior Consultant – Retail, Ramms India Pvt Ltd.

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