Case study : Teradata - Leading data warehousing management

Teradata is the world’s largest company solely focused on raising intelligence through advanced database information systems and services, which include database software, data warehousing, data warehouse appliances, consulting, and enterprise analytics. The company has been in business for over 30 years globally and over 8 years in India. Teradata is in more than 60 countries solely focused on raising intelligence through advanced database information systems and services, which include database software, data warehousing, data warehouse appliances, consulting, and enterprise analytics.   The company generated total revenue of $425 in the third quarter of this fiscal year. The company has provided its services to the organizations like ABN Amro Bank, Apple Computer, Haggen Stores, Shanghai Stock Exchange, Tesco Stores and many others, and has partnerships with Accenture,  SAP, Vision Chain besides other prominent companies. The comp[any offers a wide product range that includes Teradata Data Mart Appliance, Teradata Extreme Data Appliance, Teradata Data Warehouse Appliance and Teradata Active Enterprise Data. Its services include Teradata Professional Consulting Services, Teradata Customer Support Services and Training Services.

Teradata is rated as the industry’s number one enterprise data warehouse platform in the “Current Offering” category in “The Forrester Wave: Enterprise Data Warehousing Platforms, Q1 2009,” released in February 6, 2009 by Forrester Research. 

Case Study

Haggen, Inc is an innovative, independent chain of 32 grocery stores in the U.S. Northwest. The grocery retail chain faced the problem of lack of collaboration in data management resulting in stale data. The company chooses to implement an integrated, scaleable Teradata EDW (Enterprise Data Warehouse) to facilitate information gathering/analysis in near real-time.

 Solution provided

The decision to move to an enterprise data warehouse (EDW) and BI (Business Intelligence) model was based less on ROI calculations and more on the recognition that timely, integrated information was incalculably valuable to the organization’s future. An EDW would both meet the company’s information needs and create new opportunities for growth and improvement.

Haggen asked Teradata to create a retail-specific solution tailored to their specialised needs. This enabled Haggen executives to appropriately calculate costs between stores, or compare costs over time. To assuage the concerns of skeptics, Haggen executives enlisted the support of Teradata’s Professional Services consultants to involve employees in determining the KPI (Key Performance Indicators) letting them see first hand how new and better information would benefit their specific areas of responsibility as well as the entire organisation. Building on their progress after the system launch, the company contracted Teradata partner GoldenGate Software to further decrease information latency.

Benefits

System is internalised at every level using mutually agreed KPIs (Key Performance Indicators) and employees too find new and interesting ways to track/ analyse/ use data to innovate improved customer experiences.

 

“I chose Teradata because I look at the whole area of business intelligence and data warehousing from the standpoint that it is not a destination, it’s a journey. As the organisation grows and improves its understanding, we need to have an infrastructure in place that is flexible enough to accommodate that growth.”

Harrison Lewis, VP & CIO, Haggen Inc.

 

“It’s been a tough 2009 for retailers worldwide.  Matured players have used innovative and disruptive analytical tools to stay competitive, cut costs, increase efficiencies and serve their customers better and effectively. This trend will continue in 2010 and the adoption of BI in the retail industry is only going to increase in the years to come.”

Ashok Ekbote, Country Manager, Teradata India.

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