Infiniti Retail Limited, a 100 per cent subsidiary of Tata Sons, owns Croma, India’s first national, large format retail chain for consumer electronics and durables. Woolworths Ltd, the Australian retail giant, provides technical support and strategic sourcing facilities from its global network. The company is planning to achieve an annual turnover of Rs 1000 crore this financial year.

Growth & Expansion

Croma is growing in terms of size, reach and turnover. Croma’s growth rate so far is more than 50 per cent in terms of turnover and it has aggressive plan for the coming years.  The company’s strategy is to penetrate deeper in the cities it is operating in. This will aid operational efficiency and allow Croma to garner higher market share.

Quick Facts

First store opened : October 9, 2006 in Mumbai

Target turnover :  Rs 1000 crore

Growth rate :  Over 50 per cent

“These are very exciting times in retail. The industry is showing marked improvement and is emerging from the recession of recent times. In fact, electronics retail has not been impacted and has been growing at an impressive rate right through the festive period. Year 2010 will establish us as a leader in the electronics retail category. We are aiming to demystify technology and help more and more customers make informed purchases.”

Ajit Joshi, CEO & MD, Infiniti Retail