Lifestyle International Pvt. Ltd. is a part of Dubai-based Landmark Group. It is the leading retailer in Gulf region with more 30 years of retailing experience.

The retail brand has consolidated itself in the market with its vibrant, trendy and youthful offerings. It began its operation in 1999 launching its first store in Chennai. Under Lifestyle International there are retail brands like Lifestyle, Home Centre, Bossini, Splash and Max Retail, a value format retail chain in the space of footwear and apparel.

Growth & Expansion

The present growth rate of Lifestyle is 23.8 per cent and Max Retail has pegged a growth rate at 87.3 per cent. The total business size of Lifestyle and Max Retail, taken together, is Rs 1,186.4 crore. Business size of Lifestyle alone is Rs 992.8 crore. This year Lifestyle has the plan to have a total number of outlets of 32 and for Max Retail it is 35. The plan is afoot to make these numbers 49 and 57 respectively across India by 2013. Lifestyle International, presently, covers a retail space of 1,470,819 sq ft, including Max Retail, and plans to acquire a space of 2,306,557 sq ft by 2013.

Quick Facts

First Store Opened: 1999 (Lifestyle)

Business Size:
Lifestyle - Rs 992.8 crore,
Max - Rs 193.6 crore

Present Growth Rate:
Lifestyle - 23.8 per cent,
Max - 87.3 per cent

“We would continue to consolidate our position in the Departmental Format of business in India in the coming years. We would strengthen our Distribution in the tier I towns and explore potential opportunities in tier II towns as well.  Our Marketing efforts would focus on building the brand Lifestyle and Home Centre and in making them the preferred choice of consumers when it comes to purchasing Apparel, Footwear, Cosmetics, Toys, Children Wear, Home Furniture and Furnishings.”

Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd.

“We would in the next 5 years expand to 100 stores in the top 20 cities and become a leading player  in the value fashion segment in India. Max is already the largest value fashion brand in the middle-east and caters to middle segment of the society. Our offerings in apparel, footwear and accessories are fashionable and are of international class in terms of design and quality and are priced between Rs199-599 making it affordable in terms of consumer pricing.”

Vasanth Kumar, Executive Director, Max