Fashionably Forward

In the words of Coco Chanel, a yesteryear French designer, “It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.” So fittingly, Derby was born out of a deep desire to help the urban male dress sharp. Since it’s inception in 1994, Derby has designed its offerings to stay unique, and now is transforming into a fashion brand to reckon with. Mr Vijay Kapoor, Founder & Director, spearheaded the retail revolution in the Southern markets, which was new to the apparel segment. As a result, consumers were exposed to a rewarding and engaging shopping experience. His strong business acumen has seen Derby grow manifold and achieve a huge brand equity and loyalty among its consumers.

Bringing in fashion revolution

Derby now has mooted the change that will storm the retail fashion space. Starting with the launch of premium, fashionable Denims and Urban wear, the next season’s collection will be an inspiring range of designs that are sure to capture one’s imagination. The brand’s progressive vision fused with vigour is bound to capture the imagination of the consumers with innovative and high quality product offerings; be it the fabric, wash, cut or accessories. Led by a strong and passionate design team, the line of clothing will dictate today’s fashion and will cater to the mood and aspiration of today’s youth. Get set for a change that is desirable, fashionable and infectious.

Expansion on the cards                                  

Derby has a strong retail presence in South India with 28 exclusive stores and counting; not to forget, the brand’s presence at 200 plus multi-brand outlets. Derby is constantly striving to make its presence felt to the fashion savvy consumer. In order to achieve that, the brand has envisioned an ambitious growth plan and is partnering with like- minded business associates to foray into new metros with flagship stores in Mumbai, Delhi, Pune, Chandigarh and other major Indian cities.

Counting on the latest technology

Derby’s manufacturing and merchandising capabilities is planned to deliver end-to-end retail integration from design to delivery. With manufacturing units in Chennai and Bengaluru, Derby boasts of a 50,000 sq ft state-of-the-art manufacturing facility, which is fitted with125 hi-tech machinery from PFAFF, Germany that has an annual production capacity of 5 million units. Well-knit logistics, competent vendors and a strong design and merchandising team support an integrated sampling studio, efficient ERP systems and production planning.

Effective marketing strategy

Through a well-thought, customer centric marketing, Derby has always engaged its customers with showstopper advertising campaigns, promos and brand associations. Derby has a good presence at the mainstream media and successfully harnesses new media avenues to create and sustain brand’s awareness and interest. With a massive expansion plan on the cards, Derby is looking forward to propel the brand into a new era. For more information call 09962076744 or mail to info@derbyclothing.asia Website: www.livederbylife.com