Virtual store creatorBY Retailer | comments ( 1 ) |
Reasoning’s products, especially Martjack, enable retailers to establish an online store front quickly and at a low cost to update it simply and continuously without having to maintain an expensive IT infrastructure. To meet the unique demands of Indian retailers, there is a need for a single solution that addresses the multiple barriers of technology, logistics, online payment processing, customer acquisition and effective online sales. To provide such a solution, in close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a complete solution to retailers including payment, online marketing and logistics besides the complete technology solution to build & manage the online store for retailers. This platform has been adopted and being used by over 2000 stores in the last two years. The platform is a “Do it yourself” solution offered on a SaaS model. The company is experiencing a growth rate of more than 150 per cent YoY.
Access2Future is an electronics retail chain in Hyderabad, Bangalore and Vizag. With the growing number of electronics chains and the increasing number of customers that use the Internet as a shopping research channel, Access2Future wanted to build an online channel for customer acquisition to stay competitive as well as to increase its sales.
The requirements include:
- Creating an effective online presence for increasing footfalls at stores and eventually sales
- Tapping the large number of consumers searching for mobile phones and electronics products online
- Providing the real time information about discount offers and promotions to influence consumers
Martjack has the solution that creates a central product web store as well as local stores for all geographic regions with store locator, product locator, etc with rich experience, which perfectly integrate with POS for real-time inventory information.
With the implementation of Martjack, Access2Future made effective online presence by increasing significant number of leads and orders, besides generating leads to local stores, influencing consumers to buy from stores. Elaborating on the benefits, Prashant Lahoti, owner of Access2Future comments, “Our Martjack powered online store enables us to tap more customers and more business using the Internet. We are able to manage orders and promotions ourselves and do not require an IT team. Moreover, the retail and technology expertise of the Martjack team has helped us to continuously improve our online presence.
The biggest advantage is that all the latest features are available and more features keep getting added even before we notice the need for such features. We were sceptical about the SaaS approach earlier but with this kind of an offering we are more than satisfied.
Overall we are very happy as now we are able to focus on our core strengths of customer acquisition and marketing, the rest is taken care by Martjack.”
We have seen more than 30 per cent YoY growth in e-tailing, which, as per our understanding, will continue. Brands and retailers offering their products and services through online channel is going to fuel this e-tail growth.
Jeetendra Joshi, VP-Marketing, Reasoning Global eApplications Ltd
Our Martjack powered online store enables us to tap more customers and more business using the Internet. We are able to manage orders and promotions ourselves and do not require an IT team.
Prashant Lahoti, Owner, Access2Future