The stars of coffee

This flagship Starbucks store is strategically located and is the ultimate expression of coffee, experience and community at its best.  The store design is Indian, eclectic and chic reflecting Starbucks coffee heritage and embracing the local culture. The café adds an Indian flavour with Indian artifacts, teakwood furniture, floor design and interiors created by local craftsmen and artists. The colour theme of the store is inspired by the richness of Indian spices. Several décor items have been repurposed for use and sourced locally to capture the rich Indian heritage.

Store Insights

Store Size: Around 5000 square feet

Location: Elphinstone Building, Mumbai

Store Design: Liz Muller, Director, Concept Design, Starbucks Coffee Company

Visual Merchandising: Liz Muller

Store Branding: Starbucks Studio

Lighting: Liz Muller

Fixtures & Fitting: Liz Muller

Store Staff’s Uniform Design: Starbucks Studio

Project completion: Around 10 weeks

Strategic positioning: The crimson coloured curtains compliment the wooden décor at the billing counter. The Starbucks merchandise, like coffee mugs, is placed nearby to encourage impulse buying.

Ethnicity-grandeur blend: The design of the entire café is an art work that finely blends ethnicity with grandeur.  Some eye-catching elements are hand-crafted wooden artifacts besides gunny bags and the metal vessel with coffee beans below the conspicuous Starbucks logo at the counter.