RETURN OF THE PRODIGY

What kind of position would you like to create in India for the Thomson brand?

I think the positioning of Thomson is going to be different from other players in the market. Given the quality of TVs and the price points that we have chosen, we are going to carve our niche in the market. Thomson is known as a TV brand in India and they were successful in the past as well. I feel the consumers here will welcome the new models back in India.
 
What are your strategies for the same?
We are launching the brand online with Flipkart and focusing on digital marketing. The strategy is to go full throttle online. We have social media pages where we are sharing promotional content; we have announced special prices during the launch.
 
Why licensing?
As a licensor we have the properties of the brand Thomson. We also have partners using the brand globally and have entered into partnerships with them. We have set standard guidelines for all our licensees to follow. And our business is to keep the level of the brand high to assure that customer satisfaction remains our top priority. In my opinion, the licensing business provides this quality  assurance like none other.
 
How are you aiming to compete with established players in the TV industry?
We don’t want to take the place of any other players. Instead, we would like to create our own space in the market. We see that the India market is evolving and so are its demographics on not just the domestic but also the global level. We have taken time to select the right partner to mark our entry into India. We see that there exists space for Thomson here. Look at our pricing – we are offering a starting point of just Rs 13,499.

 

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