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Retailer Magazine - July 2018

PROMOTIONS HIT POPULARITY CHARTS

Marketing campaigns that not only clicked with the audience but just did what they were supposed to do – promote the brand!

By Shwetha Satyanarayan | Know More

MILKING SUCCESS

Amidst all the fancy snacks and cuisines that are now available to consumers whether in restaurants or in take-away format, milk may seem a little outdated.

By Shwetha Satyanarayan | Know More

GETTING THE RETAIL AND ERETAIL INDUSTRY IN THE LIMELIGHT

The IReC 2018 acted like a legion master-class, featuring different arenas of the industry through four distinguished summits.

By Tanya Krishna  | Know More

What they said..

The Indian Retail and eRetail Congress (IReC) 2018 held on 16-17 April at JW Marriott, Aerocity, had top visionaries, business thought leaders and retail bigwigs.

By Tanya Krishna  | Know More

THE MACRO IMPACT OF MICRO MOMENTS!

With over 100 million active online shoppers in India, any move could lead to a ‘right here, right now’ moment for a consumer looking to buy.

By Shwetha Satyanarayan | Know More

BACK-TO-SCHOOL MERCHANDISE LESSONS TO LEARN

Even if character and entertainment licensing has taken off in a big way in India, the surprising fact is that it has not yet managed to get a grip in the school items’ category.

By Gargi Bhardwaj | Know More

FASHIONING VISIBILITY OUT OF BRAND LICENSING

Brand licensing not only helps the licensors diversify their business but also helps the licensees address the issue of visibility and brand awareness.

By Gargi Bhardwaj | Know More

CHHOTA BHEEM TO BEEF UP THE THEME PARK LICENSING INDUSTRY

Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked a pact with Adlabs-owned theme park Imagica.

By Gargi Bhardwaj | Know More

RETURN OF THE PRODIGY

Television brand Thomson has re-entered the Indian market through licensing and, amazingly so, has disrupted the Indian TV market with its skyrocketing sales.

By Gargi Bhardwaj | Know More

WITH RAYMOND, IT’S BEEN FASHION AND FUN SO FAR!

Rahul Agarwal, Owner, Varieties – The Raymond Shop (Patna), talks about the inception of the company, its journey with Raymond.

By Tanya Krishna  | Know More

MARIE CLAIRE TO MAKE THE MOST OF LICENSING

Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them.

By Gargi Bhardwaj | Know More

AN ‘EYE’ FOR BEAUTY

There has been a rapid rise in the number of beauty salons across the country and some of them stand out for the unique products and services they offer.

By Tanya Krishna  | Know More

CATERING ACROSS BOUNDARIES, CUISINES AND PREFERENCES

Ashay Desai, General Manager, Kapco Banquets & Catering brings to light the salient aspects of catering industry.

By Sunil Pol | Know More

BEAUTIFULLY YOURS!

There are beauty salons aplenty across the country. But not many in the luxury segment in which Paris De Salon has made quite a mark.

By Tanya Krishna  | Know More

RESTAURANTS TAKE THE RETAIL ROUTE

Restaurants are undergoing a strange metamorphosis with many of them adding the dimension of retail to their conventional line of food and beverage.

By Shwetha Satyanarayan | Know More