TAKING THE LEAD, ALWAYS!
A pioneer of the ‘shoppertainment’ concept in mall culture, Garuda Mall holds credit for introducing many firsts in Bengaluru’s malls. Whether it was introducing international brands to the shopaholics in this vibrant city or opening the mall doors for zoning or even simply bringing new brands that have added value-addition to the mall, Garuda Mall has been a forerunner in leading the pack. Often fondly called as Karnataka’s own mall, Garuda has been a retail destination for several years. “We have had the first-mover advantage in the mall industry by bringing in exciting brands to the city for the very first time, such as Mango in 2005, Call It Spring, Forever 21 and more recently Bobbi Brown,” says Uday Garudachar, Managing Director, Garuda Group.
 
STAYING FRESH AND RELEVANT
After its recent renovation the mall developers have made a conscious decision to sign in only those brands that add significant value to the mall, and are in line with the needs and aspirations of the millennial customers. In order to bring newness to the mall, new-age consumer brands like Bobbi Brown, Jack and Jones, Da Milano, Q Court (food court from Global Kitchens) have been taken on board. “Some of our best performing brands have been Shopper’s Stop, Forever 21, Soch, Mint and Forever New,” informs Garudachar.
 
RIGHT ZONING
While marketing strategies have helped the mall generate more footfalls and convert them into sales, zoning in the mall has also played a key role in attracting more footfalls, the mall developers say. “Garuda Mall is a pioneer in implementing zoning in the mall. The ground floor of the mall is zoned for luxury and premium brands, while the first floor is zoned for men’s brands and the second floor for women and kids’ brands. The fourth and fifth are zoned for food, restaurant and entertainment,” he adds. There is now a plan to add more brands to their portfolio this year. “After all, you have to keep reinventing all the time,” Garudachar states.

 

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