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Retailer Magazine - November 2018

EasyBuy making fashion affordable

EasyBuy the new buzzword in the market! Yes, EasyBuy the youngest format from Landmark group launched in September 2014 after the success of Max is all set to revolutionize the value fashion space in India. EasyBuy was launched with a clear mission to tap the opportunities in small towns and metro suburbs of India and to serve the needs of the biggest consumer segment – the ‘NavBharat India’ which consists of aspirational and young value- seeking consumers.

By Indian Retailer Bureau | Know More

PUTTING FASHION ON THE FAST TRACK

Dubai-based retail conglomerate Landmark Group is all set the change the value fashion game in India. The company, which already had a fast fashion brand called Max, introduced another truly value fashion brand, EasyBuy, three years ago. And both the formats are redefining fashion retail in India

By Indian Retailer Bureau | Know More

Raising the restaurant bar

With the legacy of being the most trusted brand in supplying and manufacturing restaurant equipment for nearly two decades, Venus K Equipments still holds the power of being a one-stop solution for any commercial kitchen. Divakar S D, Managing Director, Venus K Equipments, highlights the key factors that have kept the company progressing

By Indian Retailer Bureau | Know More

More weightage for kirana stores

Even though soothsayers predicted the quick death of kirana stores in the face of online grocery and food retailers increasing by the day, the scenario is quite the reverse with big B2B retailers like Walmart or Metro Cash and Carry lending muscle to these small stores to retain their prominence

By Sharmila Das | Know More

Weddings add shine to jewellery business

Like many other consumer sectors, the jewellery business too is focusing on exclusive segments in tune with the changing preferences of modern-day women. One such segment comprises all the events associated with a wedding

By Tanya Krishna  | Know More

5 FMCG categories that never existed before

With increasing awareness about how nutritional elements impact our body’s fitness and health quotient, snacking has now veered towards a variety of gourmet nuts and traditional seeds, thereby opening up a new playing field for producers of such products

By Indian Retailer Bureau | Know More

Is GST derailing the retail sector

Praveen William, Partner, Indirect Tax, KPMG in India, sheds light on the impact of Goods and Services Tax (GST) on the retail sector

By Indian Retailer Bureau | Know More

FMCG hits high note again

Leaving behind the demonetization scar and GST huddle, FMCG companies have now bounced back, rising high on new-found consumer sentiment

By Sharmila Das | Know More

When PR goes digital

Since most of us swear by the paradigm of ‘seeing is believing’, the responsibility of those engaged in marketing and public relations who work to make a brand get its own niche and visibility cannot be taken lightly. And now, it is digital public relations that has come to play an important role

By Sharmila Das | Know More

Chatbots catching up in retail

When it comes to the trend of retail companies exploring the technological interface of chatbots, what was almost absent a year ago can now be said to have arrived. Sharmila Das explores the new scenario wherein consumer experience gets topmost priority

By Sharmila Das | Know More

Blockchain boosts e-commerce

Vishal Nigam, Chairman, Indian Blockchain Council, points out, blockchain technology is making transactions across the globe easier, faster, secure and transparent

By Indian Retailer Bureau | Know More

Vegan finds the beauty way ahead

The vegan movement is gaining momentum in India with consumers embracing a more wellness-oriented lifestyle. And the coming years will see a much more aware consumer base along with a majority of beauty brands going vegan

By Tanya Krishna  | Know More

Athleisure finds its groove in India

Taking the road from the gym to destinations of both fun and work is how you could describe the journey of athleisure wear in India.

By Tanya Krishna  | Know More