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Retailer Magazine

Retailer, October- 2013, Vol.8 No.8 OFFERSí LIGHT UP DIWALI

Retailers and consumer-based brands are increasingly emphasising value for money Ďdealsí and Ďgiftsí in their communication strategy, in a bid to attract consumers during the festival season.

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Retailer, September-2013, vol 8 no 7 SMALL CITIES, BIG OPPORTUNITIES

Retailers are increasingly focussing on smaller towns, given loyal consumer base and faster break-even. However, the related challenges cannot be ignored.

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Retailer, August-2013, vol 8 no6 More for less

Rising food prices and taxes have resulted in consumers staying away from restaurants, and QSRs and full service outlets are offering value for money offerings to reverse this trend.

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Retailer, June 2013, Vol 8 No 4 SAFE RETAILING!

To ensure smooth day-today functioning of the retail business; customers, staff, stocks and premises need to be kept secure. This comes at a time when internal thefts, vandalism and shoplifting, have become key issue for the broader retail sector. Leveraging the advances in technology, Indiaís leading retail security solutions help stores with an array of solutions.

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Retailer, May 2013, Vol 8 No 3 ďChanging consumer behaviour gives me sleepless nightsĒ

Samet, a global retail professional but British to the core, shares the difference between Indian retail and its western counterpart.

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Retailer, March 2013, Vol 8, No 2 Pop-up to reach out

Pop- up stores are a step to reach out to consumers especially, those who donít shop online and to also connect with existing ones.

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Retailer, February 2013, Vol 8, No 1 DEFEAT THE COUNTERFEIT!

The Indian licensing market needs to fight the menace of counterfeiting by working the pricing economics and by lobbying government for strict laws and rationalised taxation.

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Retailer, December 2012, Vol 7, No. 7 Angry Birds to adorn foot

Dream Theatre unveils the plans of carving the Angry Birdsí licensing journey in India.

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Retailer October 2012, Vol 7 No. 7 Carving a niche with licensing

Rajeev Uppal, the CEO of Suncorp Exim Pvt Ltd, the group company of Suncorp India, which is the master franchisee of some leading international brands, has been associated with the footwear industry for the last six years and has successfully launched the international kids footwear brand, Disney and Leviís footwear, in the Indian market. He speaks about his latest licensing venture of Warner Bros footwear for children and GAS menís footwear.

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Retailer August 2012, Vol 7 No. 6 Top 20 E-retailers

Itís the BOOM TIME for Indian e-commerce The spirit is high, the growth rate is exponential, one billion plus population is quickly adopting the internet, the youngsters, who are the majority of the population, are spending more time online. The perfect backdrop for the sector to grow, though its grappling with some problems that any sector at its initial stage cope with. Presently, 50% of Indian internet users shop online, according to the research firm Ipsos, compared to 48% worldwide.

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Retailer June 2012, Vol 7 No 4 Pumping vigour in the brand

This licensing deal is an exciting benchmark in the journey of celebrity based licensing in India.

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Retailer April 2012, Vol 7 No. 3 Success eludes

ďMy weekend went off fast shopping at the mall,Ē my young neighbour chirped as she took a brisk walk with me. This enthusiastic careerist, a banker by profession, is on a wardrobe modification spree. ďI picked my dresses from Mango and Zara, a hand bag from Nine West. Next week Iíll pick up some decent kurtis from my auntís boutique,Ē she gleamed as she revealed. Lucky spirited soul! Yet, it struck. A vivid picture of youngsterís shopping preference. Where are the Indian brands in her list? In ďShining IndiaĒ do these brands have any reasons to shine? Time to be on alert!

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Retailer February 2012, Vol 7 No.2 Tintin scores well in India

For a generation that does not know the comic hero Ė a young Belgian reporter, Tintin Ė as well as their parents, who know him, the movie scored fairly well at the box office and also received a mixed response for its licensing and merchandising initiatives.

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Retailer January 2012, Vol 7 No. 1 Coca Cola-Nagano Olympic experience

As soon as we had gained approval from the Nagano Olympic Committee to create a Coca-Cola co-branded Olympic merchandising programme, we started hearing from our colleagues in Japan that building a Pin Trading Centre in Nagano was not a good idea. We were told that the Japanese were sophisticated buyers and they would have no interest in buying Coca-Cola branded Olympic Pins.

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Retailer December 2011, Vol 6 No. 10 Celebrities and Charitable Brand Licensing

Almost 12 months ago, I received an email from the brand manager of the ‚ÄėWhatever It Takes‚Äô (WIT) campaign. Like you, my internal response was - ‚ÄúWhat is this?‚ÄĚ I began reading and was introduced to a global charity that raises money by way of royalties earned through licensed merchandise. This is by no means a new concept - Oxfam, The American Red Cross, and Unicef have for years engaged in brand licensing programmes to raise dollars through royalties. But, ‚ÄėWhatever It Takes‚Äô has capitalised on a powerful element - celebrity endorsement.

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