Avon Beauty Products India will launch 200 new products in India across skincare, cosmetics, haircare, jewellery and accessories segments and at different price points, during the current year.
The beauty products company, that reaches consumers through direct selling agents, will also set up 10 Avon Beauty Zones, which are experiential centres, across the country during the year.
“We have doubled our sales in India in the last two years and are now seeing aggressive growth though Indian women consume far lesser number of beauty products than Western women do,” says Mr Sebastian Bako, Managing Director, Avon Beauty Products India Pvt Ltd.
The Indian direct selling industry is estimated at Rs 3,500 crore and growing at 14 per cent annually.
