2Bme, the private label apparel line from RP-Sanjiv Goenka Group, has opened its second exclusive brand outlet at Acropolis Mall, Kolkata. This is the latest addition to the retail network of 2Bme after the introduction of the first EBO in Quest Mall in 2017.
Spread over 2000 sq ft, the newly launched store showcases an exclusive western casual clothing line from 2Bme, embodying the brand's vision of providing 'contemporary fashion for your everyday needs'.
A 2Bme spokesperson said, "We will look at opening 10-12 EBOs of 2Bme in prime malls of Kolkata, Delhi-NCR and Hyderabad. Recently we also signed on Ranbir Kapoor and Shraddha Kapoor as brand ambassadors and this is helping us create an exclusive entity for our brand."
"2Bme has around 15,000 styles and we have sold more than 3 million pieces so far. The brand has already crossed the mark of Rs 100 crore within one-and-a-half-years of its launch and it is likely to garner a turnover of Rs 300 crore in the next three-four years," the spokesperson added.