55DSL launched in India

Will be retailed through Diesel stores.


Diesel’s Italian street wear brand 55DSL was successfully launched in India. The brand will now be available across Diesel stores at Palladium, Lower Parel, Mumbai; UB City, Vittal Malaya Road, Bangalore; MDB Neopolis Mall, Ludhiana; Ambience Mall, Gurgaon and Phoenix Market city, Pune
Commenting on 55DSL’s India launch, Sumeet Yadav, Business Head – Diesel India said, “Indian youth today is both bold and experimental in their fashion choices. The launch of 55DSL in India especially in this festive season will help us offer these youngsters a fashion variant that is practical and comfortable, while remaining aesthetically stunning and unique through the versatile use of inspired graphics. We expect 55DSL to become the new aspirational brand among young Indians.”
55DSL is the original Italian street wear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent apparel company belonging to Only the Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude.