‘Chance Pe Dance’ fashion exclusively at Shoppers Stop

Tinseltown stars Shahid Kapoor & Genelia D’Souza recreated the Chance Pe Dance fever at the launch of the ‘Chance Pe Dance’ Apparel Line. The apparel line is made available in association with UTV Motion Pictures, UTV Bindaas and IIFA brand owner Wizcraft. 

Shoppers Stop’s popular youth brand LIFE recreates the individualistic and trendy style sported by ‘Sameer’ (Shahid Kapoor) and ‘Tina’ (Genelia D’Souza) in ‘Chance Pe Dance’. In keeping with the pulsating rhythm of the movie, the apparel line from LIFE spells comfortable chic and understated panache.  

Shikha Kapur, Vice President, Marketing, UTV Motion Pictures, “CHANCE PE DANCE with its fresh young pair of Shahid Kapoor and Genelia was a perfect fit to associate with Shoppers Stop, always known as trendsetters in style and apparel. Chance Pe Dance has a fun, fresh and young feel which mirrors in the line of clothing introduced, thus giving the youth to wear the Chance Pe Dance attitude!” 

Also speaking on the occasion, Govind Shrikhande, Customer Care Associate & President & CEO, Shopper’s Stop Ltd. said, “Bollywood influence on fashion trends is unquestionable. In the past we have recreated the fashion of mega starrers such as Om Shanti Om and Love Aaj Kal. Their immense popularity and success is a clear indication of the deep permeation of Bollywood in Indian fashion and the growing desire of Indians to emulate their icons. At Shoppers Stop, we have been always looking at providing our esteemed customers with exclusive merchandise. This has propelled us to bring alive the effervescence of Chance Pe Dance in the form of wearable fashion for our valued customers. Our exclusive brand LIFE is very popular among the youth and the imagery of the brand perfectly coincides with the pulse of the movie.”