99labels: innovative smart shopping comes to India

99labels a pioneering innovative concept, brought to India for the first time, is set to launch its services with its first sale of Satya Paul sarees. Partnering with national and international brands, 99labels will bring members-only online sales lasting 3-5 days. 99labels will give members the opportunity to buy fashion-wear, accessories, lifestyle products, sports wear and gear, electronics and even furniture at prices that are up to 70 per cent off on the label prices. Brands on sale will include luxury as well as premium brands meeting the needs of a variety of users. The site will present Indian designer wear brands in the first month followed by international brands. Membership to 99labels.com is by invitation only. 

99labels lets members shop 24x7 once the sale is open and members are guaranteed a secure environment where privacy is ensured. The site offers pictures of each product with different views and a zoom feature. 99labels has developed an error-proof sizing system with a 'how-to-measure-yourself' guide and size charts specific to individual brands. Each product is authenticated with the 99labels guarantee. 99labels offers flexible payment options like cash on delivery, net banking or credit card.  

After the inaugural sale of Satya Paul merchandise, 99labels will have sales of Indian designer wear brands such as Ashish Soni, Payal Jain and Rocky S and high-street brands such as Van Heusen and Louis Philippe in the coming weeks. These will be followed with a series of name brand sales that include international name watches to French kids wear brand to an Italian couture brand.  

Ishita Swarup, Founding member and CEO, 99labels said, “With the population of young brand conscious netizen growing, we see a huge potential for a website such as ours. Consumers are always on the look out for fashionable merchandise at the right price. We are focusing on providing members the best brands at unbelievable prices and are confident of success based on the phenomenal response that similar businesses have received around the world. We expect to have 100,000 active members within the first year of operations and expect to be the leading player in the online shopping space.”