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This launch is in line with the company's vision to expand its market presence across different market tiers, by launching 100 stores before the end of this financial year.
Farhan Akhtar launches Nutrilite Madhunashini, Shunti & Twak and Nutrilite Vasaka, Mulethi & Surasa to support glucose and respiratory health respectively.
Now, about 25 Indian designerwear labels likeRitu Kumar, Masaba Gupta, Namrata Joshipura and Gopi Vaid will sell premium women's apparel on the platform.
'Fastrack Perfumes' collection comprises 7 different perfumes, including Trance, Beat & Pulse each for men and women and a signature unisex offering Solo, in tune with the concept of gender fluidity.
Spread over 50,000 sq ft, the store will cater to the business needs of underserved small businesses like kiranas/resellers, offices & institutions (O&I) and hotels, restaurants and caterers (HORECA) of the region.
With this agreement, Chhetri has now joined the list of global players such as France's Antoine Griezmann, Belgium's Romelu Lukaku, Uruguay's Luis Suarez and Argentina's Sergio Aguero among others.
Retail expansion is on a steady dedicated rise in Tier-2 and 3 cities, catering to around 68% of India's population.
Under its grand multicity multi-store expansion plan, the company aims to add about 100 stores (operational) by December 2020.
Pradeep Parameswaran, President for Uber India and South Asia, DilipKhandelwal, MD and Head of Technology, Deutsche Bank, and Suhail Sameer, CEO at RP-SanjivGoenka Group (FMCG) have also participated in the round in personal capacity