Visual Merchandising as a subject is gaining a lot of importance as India moves towards the international standards of retailing. There is a void between the supply of talented individuals against the increasing demand of the industry. AoAA as a specialized Visual Merchandising academy bridges this gap and escalates the standard of Visual Merchandising in India by having a pragmatic approach through its vast international experience for providing trained professionals in a promising career path.
Having taught Visual Merchandising at 17 institutes across the world, Ashmit Alag has founded his own academy in Delhi christened as Academy of Applied Arts (AoAA) which offers specialised professional courses in Visual Merchandising.
The institute consists of a team of educationists, retail professionals and thought leaders in all areas of retail design along with hands-on practical training. The courses are extremely beneficial for people seeking to enhance skills in creative avenues, position seekers in retail and hospitality industry, store managers, independent retailers, retail professionals and interior designers etc.
The courses offered embark the students through the innovative and practical ways of communicating a better value to the shopper and yielding higher revenue for the retailer. It unveils the potential of selling through the feeling of discovery, passion and creativity or the role visual merchandising plays in building a brand.