ADF Foods’ second innings in the Indian market
ADF Foods, a major player in the international market for processed ethnic Indian foods, has re-entered the Indian market. This time the company will focus more on the health quotient, bringing in cui
April 12, 2010 | comments ( 0 ) |
ADF Foods, a major player in the international market for processed ethnic Indian foods, has re-entered the Indian market. This time the company will focus more on the health quotient, bringing in cuisines from different parts of the world.
The company had earlier entered the Indian market in 1992 with brands like Mother’s Recipe. “At that point of time, funding was an issue for running our brands in the domestic market. It was a tough call. But we decided to grow our international business which was showing good progress then,” said Bimal Thakkar, managing director, ADF Foods India. The company had then sold the Mother's Recipe brand to Pune-based Desai Brothers in 2002.
The company wants to mark its re-entry in India by focusing more on health foods.
The company has charted out an aggressive growth strategy over the next five years. It is planning to achieve that through organic growth by launching new products, opening up new markets and also through inorganic growth. “We have identified markets overseas where we are aggressively looking at acquisitions. We intend to take this company from its current size of Rs 100 crore to Rs 500 crore in the next five years,” he said.
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