AMIDT Group enters into a Strategic Alliance with DEVRED 1902
AMIDT Group enters into a Strategic Alliance with DEVRED 1902

The AMIDT Group has announced its strategic alliance with the leading French Menswear brand "DEVRED 1902". To build this brand, AMIDT Group would invest USD13 million over a span of 3 years in setting up stores and in joint development of the brand.
The AMIDT group which has diverse business sectors will be opening up retail stores for DEVRED 1902 across the Middle East apparel market.
The retail stores would be strategically placed in various Middle Eastern countries where DEVRED 1902 is not present. DEVRED 1902, which specializes in customized tailoring for Menswear, provides a wide range of comfortable, creative, innovative, sustainable and contemporary menswear fashion across its 325 stores globally.
Their wide range of products cover all aspects of Men’s fashion wear which includes T-Shirts, Trousers, Shirts, Vests, Jackets, Suits and accessories like  scarves, shoes and bags.  After setting up its Middle East operations, the group will venture into South Asia and India with their group company.
Alireza Moghaddam, Chairman, AMIDT Group said, "DEVRED 1902 offers us the opportunity not only to set up stores but also act as a development partner in the Middle East. With this strategic tie-up, we will not only offer contemporary range of high-quality menswear but also the development aspect is a value add for both the partners. Here DEVRED 1902 would share its know-how in tailoring and the secret for long lasting success in bringing the best quality menswear range to the Middle Eastern countries."
Philippe Barbry, CEO, DEVRED 1902 said, "With this partnership, we are not only looking at a  franchise selling model but working on a joint development model, wherein our experts will be closely working with AMIDT and there would be a two way exchange of information. AMIDT with its strengths in the Middle East would add value to DEVRED 1902."

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading