AND forays into menswear

Collection to be retailed through AND womenswear stores.

AND is all set to set foot into the menswear segment with an investment of Rs 3 crore. AND Men has been strategically priced and will have on offer accessories as well. Customers can choose from a range of tees, shirts, shorts, jackets, trousers and denims. AND accessories would consist of belts, cufflinks, stoles and bags. To begin with, the collection will be available at the AND womenswear stores. Standalone stores for menswear are not what the brand is looking at right now. AND, with both men’s and women’s collections, will see 12 EBOs across the country in this fiscal.

Talking about the new entrant in the market, Mukesh Sawlani, Managing Director, AND, said: “The retail industry in India is still growing. AND womenswear has already made a mark in the market and we now want to offer something new to the customers. This was the right time to foray into the menswear segment.” He said the menswear range will also follow the design philosophy of AND that generally talks about being simple yet trendy and stylish.