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ASUS opens at Varanasi

Takes a step ahead on its strategy of penetration.

Tags: retail, retailer, asus, retail store, retail expansion, notebooks, netbooks, retail penetration

April 29, 2013  |  comments ( 0 )  | 
ASUS opens at Varanasi

The netbook and notebook biggie, ASUS India opens its sixth exclusive store at Varanasi, Uttar Pradesh. The outlet will feature the entire range of touch notebooks, ultrabooks, tablets, and netbooks, intends to cease customer’s search for the best available option. The new store is a part of ASUS’s ongoing retail expansion especially to small cities and towns, to have steadfast information on its superior technology and product range. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur, Cochin, Kolhapur, Noida, Pune, Amravati, Kottayam, Lucknow and others. Speaking on the occasion Peter Chang, Regional Head - South Asia, Country Manager –System Business Group, ASUS India said, “Varanasi has a large youth population with renowned educational centers, who form the majority of active Internet users and the number keeps on growing. We envisage a huge opportunity here with the 'Gen Next' increasingly being driven by the speed, entertainment, convenience and mobility in Laptops, Netbooks and Tablets. Endeavouring in one of the oldest and settled cities in the world highlights our increased focus on larger retail penetration across tiers in the country.”


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