The German sport goods manufacturer, Adidas, surges its sales of soccer-related products, thereby collecting the revenue of 1.5 billion euros ($1.9 billion).
The company is in head-to-head competition with the world’s leading brand, Nike. Like Nike, Adidas is also providing dresses, match balls etc to the players and the referees. It is providing the various equipments and clothing to at least 12 teams, including host nation South Africa, Greece and Spain.
The brand had anticipated the sales of at least 1.3 billion euros but now the sales figures have already crossed the limit.
The story is same for the rival brand, Nike whose sales have also been boosted by the Soccer Cup, 2010.