Adidas India has announced its aggressive plans to set up 100 exclusive style essential stores by the end of this year.
Andreas Gellner, managing director, Adidas India, said that the company has already opened 30 exclusive stores for this brand nationwide and plans to reach 100 exclusive stores by the end of 2010.
Gellner said the firm had also tied up with renowned designer duo, Shantanu and Nikhil to create an exclusive range for the brand, called ‘S&N’.
He added that the exclusive stores present the collection in a trendy and inviting format offering the consumer a highly stylised, young and fresh feel. The S&N line will be positioned independently within select Adidas Style Essentials stand-alone store concepts, giving S&N an exclusive creative positioning.
According to India Fashion and Lifestyle Franchise report 2009-2010, presently the Indian footwear market is dominated by men’s footwear that accounts for nearly 58 per cent of the total Indian footwear retail market.