adidas brings its stadium concept store to Connaught Place
adidas brings its stadium concept store to Connaught Place

After announcing the proposed launch of the iconic 'Stadium format' stores across India in 2018, adidas India has just launched one such store in the heart of Delhi. 

Inspired by top stadiums and house interactive zones, adidas has introduced its stadium concept store in E-Block Connaught Place, Delhi, the most iconic and vibrant shopping destination in India.

The 1800 sq ft store  have interactive zones for customers to showcase the product benefits. The space is organized in a typical adidas flagship style, with separate areas for different apparel and footwear categories such as running, training, football for both men and women. Customers will arrive in the store via a players tunnel entrance, with additional concept features including locker-style rooms for trying on merchandise.

 
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