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Adidas to introduce 'stadium' concept

Aimed at growing sales especially in emerging markets.

Tags: retail, retailer, news, Adidas

February 25, 2014  |  comments ( 0 )  | 
Adidas to introduce 'stadium' concept

German sportswear maker Adidas aims to replicate a ‘sports stadium’ experience at its flagship stores around the world, and it is also expected to help drive sales in emerging markets.

The new-look stores will have a tunnel entry and they would welcome shoppers with the sound of cheering fans as well as a 'team room' fitting area, and touch-screens to help find products.

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