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Aditya Birla Retail focuses on rural presence

Aditya Birla Retail Limited is focusing on expansion of retail store network in semi-urban and rural areas on the back of its experience


September 26, 2011  |  comments ( 0 )  | 
Aditya Birla Retail focuses on rural presence

 

Aditya Birla Retail focuses on rural presence 
Aditya Birla Retail Limited is focusing on expansion of retail store network in semi-urban and rural areas on the back of its experience in smaller towns. It found the advantage of being a big store located among many smaller kirana and departmental stores operating in these smaller towns helped by the changing shopping habits and surplus money among the customers. About 200 of the over 540 retail stores of the company are located in Tier III and Tier IV towns with population as low as 35,000. These are doing well as customers are no keener on the price tag and willing to try new products in an air-conditioned environment. 

Aditya Birla Retail Limited is focusing on expansion of retail store network in semi-urban and rural areas on the back of its experience in smaller towns. It found the advantage of being a big store located among many smaller kirana and departmental stores operating in these smaller towns helped by the changing shopping habits and surplus money among the customers. About 200 of the over 540 retail stores of the company are located in Tier III and Tier IV towns with population as low as 35,000. These are doing well as customers are no keener on the price tag and willing to try new products in an air-conditioned environment. 

 


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