Ahead of its latest smartphone launch, OnePlus to build 8 pop-up stores

OnePlus, the Chinese premium smartphone maker, will be setting up eight pop-up stores in as many cities in India. The brand’s move comes in order to support sales and create buzz ahead of the launch of its latest smartphone.

OnePlus’ pop-up stores will be rolled out in Mumbai, Bengaluru, New Delhi, Pune, Hyderabad, Chennai, Ahmedabad and Kolkata.

The pop-up stores have been a part of the OnePlus launch culture since its initial days. They have become synonymous with the brand in India.

The company’s OnePlus 7 Series pop-ups saw phenomenal response with people queuing up to purchase the latest flagships from the brand.

Next week, OnePlus is going to announce its entry into television, OnePlus TV, and its latest smartphone OnePlus 7T in India.