Alfred Dunhill, which came to India four years ago through Brand House, is winding up its India operations. As a result, it will be shutting down the stores it operates in the country. The stores in Mumbai and Bangalore have already shut its doors and the store in Delhi shall follow.
Given the existing economic and retail challenges the further continuation of the brand’s business in India has been called off. However, it may make a re-entry into India when it will find the opportunity to do so and when the economic conditions are more stabilised. The deal has not been scrapped on paper yet.
High rentals, affluent Indians buying overseas and access to a limited product range is what led to the brand’s downturn.