Allen Solly aims for Rs 650 crore revenue in Fy14

Plans to increase store number as well

Allen Solly,  a prominent  clothing brand  from  the house of Madura Fashion and Lifestyle  has announced  that it aims to churn out  Rs 650 crore revenue this fiscal on the back of strong growth in business and consumer-focused innovations like Colour Lab.

Colour Lab, which will be available at about 140 Allen Solly stores later this week, will allow consumers to order shirts and trousers and choose from 670 shades. This means customer can get his favourite shirt or pants customised at a premium of around Rs 400 apiece.

"We have seen close to 40 per cent growth so far, and this year we will hit the Rs 650-crore mark. Last year, we did about Rs 470 crore," Allen Solly brand head Sooraj Bhat in a media interaction.

He said the company is also increasing the number of its exclusive stores from 170 to 200 this year.