Amazon Fashion launches Athleisure brand SKULT by Shahid Kapoor

E-commerce behemoth Amazon India today has launched athleisure brand SKULT by ShahidKapoor on Amazon Fashion platform.

The brand is built on the core principle of ‘fashion meets functionality,’ Priced between INR 599 and 2999. SKULT has introduced some new categories to the Indian market like thumb holes, drop shoulder jackets, scooped hem tees, long line tees with drawcord that are available on Amazon Fashion.

“We’ve seen the demand for high-quality athleisure wear grow significantly this year and undoubtedly SKULT offers a collection that is young and relevant to our shoppers. The launch of SKULT reiterates the brand’s trust in Amazon Fashion," said Arun Sirdeshmukh, Head, Amazon Fashion.

“SKULT as a brand has been extremely well received. Being a fashion-forward athleisure brand, SKULT is popular amongst the new age Indian youngsters, who believe that neither style nor comfort can be compromised on. Our launch at Amazon Fashion will only mean greater visibility for the brand wherein we will get the opportunity to engage with a wider set of customers from all over India and we are definitely looking forward to it," said Vipul Mathur, Brand Head, Aditya Birla Fashion and Retail Ltd.