Amazon Fashion witnesses 2.5x growth during its sale event
Amazon Fashion witnesses 2.5x growth during its sale event

New Delhi: E-commerce behemoth Amazon today said it has achieved 2.5x sales growth during its recently concluded Wardrobe Refresh Sale. Amazon Fashion hosted its 3rd edition of Wardrobe Refresh Sale from 21st to 24th June 2018.

 “Amazon Fashion witnessed a strong growth trajectory of close to 2.5X with the latest edition of Wardrobe Refresh Sale on. Tier II and tier III cities reported a faster growth with markets such as Indore, Pune and Vadodra growing at 3X to 4X,” said Arun Sirdeshmukh, Business Head of Amazon Fashion.

 As per Sirdeshmukh, brands such as Jack and Jones, M&S, ASICS, Delsey grew 6X times over business as usual (BAU). Its exclusive brands also grew well during the sale event. For example, as he said, Amazon exclusive sports brand Under Armour grew 6X and GAP grew 8X respectively on the platform.

“We covered 100% serviceable pin codes in India with Amazon Fashion witnessing a 2Xgrowth in first time shoppers,” Sirdeshmukh added further.

(By: Sharmila Das)

 
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