Amazon India Launches The Saheli Store For Women Entrepreneurs

Amazon India today has announced the launch of The Saheli Store on its platform which is a dedicated store for women entrepreneurs of the country to sell their locally produce products online. In collaboration with organisations that work to encourage women entrepreneurship, the program is in line with Amazon India’s vision.

Currently, the partner organisations include Self-Employed Women Association (SEWA) and Impulse Social Enterprise. The Saheli Store will offer women entrepreneurs’ to access Amazon India’s nationwide customers to sell their products on Amazon.in.

Amazon said with this initiative thousands of women entrepreneurs who are associated with these partner organisations will be able to offer their products on its platform through a dedicated storefront.

The Saheli Store will have products produced locally by these women entrepreneurs. Initially comprising handicrafts, apparel, handbags and home décor items, the store will gradually scale up to on-board women entrepreneurs selling in different product categories. Through Amazon Saheli Store, these women entrepreneurs will have logistics and fulfilment facilities from Amazon India.

Women entrepreneurs under the program will have benefits such as subsidized referral fees, free imaging and cataloging during launch, account management, post launch support and enhanced discoverability & differentiation of products through specialized storefronts, informed the company.

Gopal Pillai, director & GM, seller services, Amazon India said “E-commerce is an important enabler for small businesses offering tremendous opportunities to women entrepreneurs to benefit from the digital economy. We are delighted to join hands with partner organisations such as SEWA and Impulse for Social Cause that have done remarkable work to aid marginalized women entrepreneurs and help them scale up for a multiplier impact. Through Amazon Saheli we aim to bring a change in the lives of thousands of women entrepreneurs with the help of our partners. Amazon Saheli will be conducting extensive training and skill development workshops to help women entrepreneurs understand nuances related to online selling and, develop skills & capabilities necessary to grow their business on Amazon.in.”