Amazon India has collaborated with a crowdfunding platform Ketto for helping its seller base raise funds for their business expansion, product development and even for medical assistance. The move is in line with Amazon's initiatives to enable small and medium businesses to grow on their platform.
With this collaboration, Amazon India's sellers will use Ketto's platform for raising small ticket funds starting from Rs 50,000 at a subsidized fee of 2.5% for initiating fundraisers.
Gopal Pillai, Vice President, Seller Services, Amazon India, said, "India has a huge and thriving base of SMEs in the country but the availability of funds is one of the major barriers for their business growth and innovation."
Zaheer Adenwala, CTO at Ketto, added, "Crowdfunding can definitely play a pivotal role in helping entrepreneurs, especially businesses that foster either social impact or practical innovation."
Beyond providing access to essential items that promote cleanliness and hygiene, the store aims to educate customers about the health benefits associated with maintaining a clean environment.
Available exclusively on Amazon Fashion, this innovative timepiece harmoniously merges aesthetic design and cutting-edge technology, presenting an essential accessory for the contemporary woman.
The floating store, Selec Town, a houseboat owned and operated by Murtaza Khan Kashi, will cater to Amazon customers residing on and around Dal Lake and Nigeen Lake as an 'I Have Space' partner.
The Seattle-based company, which is locked in an intense battle with Flipkart in India,
has been aggressively pumping in money across its units here, including e-commerce and
payments.
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