Amazon India has said its recently concluded Fresh New Look Sale has witnessed 1.5x overall sale. The event which was held between 14th to 16th April saw 30% sales contribution from women western wear.
The event has marked 1.5 x growths in total customers and close to 1.5x increase in new customers. Amazon said contribution from women shoppers’ grew to 45% during that period.
Interestingly, the ecommerce player informed, they have received 85% orders via mobile during the sale event.
According to Amazon, Bengaluru, New Delhi, Mumbai, Hyderabad, Chennai, Pune, Kolkata, Jaipur and Ahmedabad were the top contributing cities during the sale period.
Arun Sirdeshmukh, Head, Amazon Fashion, said, "We are thrilled by such great customer interest especially by women shoppers during Amazon Fashion’s first-ever Mid-Season Sale."
He further added, "Along with many categories, we’ve also witnessed a spike in women’s western wear category, a significant demand for denim brands, kids fashion, sportswear brands, etc. This clearly emphasizes that Amazon Fashion is becoming the preferred destination for fashion conscious customers to discover latest trends from a strong line-up of top fashion brands. We will continue to bring all that’s fresh, trendy and chic to our customers’ doorsteps across the country."