Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 19, 2017 / 2 MIN READ
Ecommerce player, Amazon has announced to host a 3-day Fashion End of Season Sale on its platform from 23rd to 25th June 2017 on above 3 lakh styles.
The company has partnered with 1500 leading fashion brands to offer 50-80% discount during its fashion sale event.
Amazon India said the sale event is going to be their biggest blockbuster sale and has no relation with GST being coming into play from July 1st, 2017.
The ecommerce major has collaborated with brands like Urban Ladder, Cafe Coffee Day to give several embedded offers and also has launched 360 degree marketing campaign to make greater impact on its consumers.
Arun Sirdeshmukh, Head, Amazon Fashion, said, "Today still 95% consumers’ shop offline and our objective is to make a significant attempt to bring those consumers shop online. We have lot more work to do to make this happen though."
According to recent data, brands like boAt, HP, Fireboltt, and Noise have emerged as the top favorites among consumers in Patna for consumer electronics.
This strategic collaboration aims to cater to the growing demand for Blaupunkt's premium and affordable televisions, extending their reach through seamless online retail across 19,000 pin codes in India.
The product lineup includes over 600 shades of Interior/Exterior, Wood and Metal paints, Primers/Undercoats, Paint Sprayers, Multipurpose Lubricants, and Craft supplies.
Amazon is committed to simplifying and enhancing accessibility to exports for businesses of all sizes, working towards the target of enabling $20 billion in cumulative e-commerce exports from India by 2025.
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