Amazon Kindle @Croma

Croma to exclusively sell the product through stores and online.


The world renowned Amazon Kindle Store hits the Indian shore. Amazon has announced the launch of its Kindle Store with the largest selection books in rupees from international and Indian writers.

Amazon has selected Croma as its initial exclusive retailer for kindles. “We are excited to be the first retailer in India to offer the latest generation Kindle to our customers.

This  product  will  launch  exclusively  in  all  Croma  stores  across  India  at  an  introductory  price  of  Rs 6,999,”  said  Ajit  Joshi,  MD & CEO of Infiniti Retail Ltd.  “Kindle  is  the  bestselling  e‐reader  in  the world  and  has  revolutionized  the  way  people  read.  Kindle  wirelessly  downloads  books  on  a  high resolution  electronic-ink  screen  that  looks  and  reads  just  like  real  paper,  even  in  bright  sunlight.”

The  India  Kindle  Store  features  a  vast  selection  of  titles,  new  releases,  bestsellers,  and  works  from  a range  of  Indian  authors,  including  Chetan  Bhagat,  Ashwin  Sanghi,  Ravinder  Singh  and  Amish  Tripathi. Readers  will  also  find  exclusive  Kindle  books  such  as  “Love,  Life  and  a  Beer  Can”  by  Prashant  Sharma, and  “Reality  Bites;  a  not  so  innocent  Love  Story”  by  Anurag  Anand  as  well  as  over  one  million  free classics  available  to  download  and  read  on  Kindle.

“We  are  proud  to  launch  this  new  Kindle  store  for  Indian  customers  -  offering  Kindle  book  purchases  in rupees  and  the  ability  to  buy  and  read  the  work  of  many  great  Indian  authors,”  said  Russ  Grandinetti, vice  president  of  Kindle  Content,  “In  addition,  we  are  excited  to  work  with  Croma  to  make Kindle  available  at  retail  outlets  across  India.”